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Samsøe & Samsøe Selects Nedap’s Cloud-based RFID Platform for European Roll-out

In addition to RFID for stock management, Samsøe & Samsøe store entrances are equipped with Nedap iD Top RFID-based overhead EAS systems.

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By: Anthony Locicero

Copy editor, New York Post

Samsøe & Samsøe, one of Denmark’s fastest-growing fashion retailers, selected Nedap’s RFID platform !D Cloud as a foundation for its RFID implementation.

Nedap’s !D Cloud enables Samsøe & Samsøe to achieve real-time view on stock levels and their precise location within the store, closing the gap between e-commerce and physical shopping. The application of RFID raises stock accuracy to a minimum level of 98%.

“One of our strongest brand values is simplicity,” said Tommy Nimand, CFO at Samsøe & Samsøe. “This is reflected in the design of the collections and is also a major aspect of our shopping experience. Our goal is to achieve full stock visibility through RFID, whether it is in our warehouse or stores. Solving the out-of-stock challenge unlocks full omnichannel potential and creates the ultimate customer experience across all boundaries in retail. We want our customers to be able to shop everywhere and return anywhere, whether an item is purchased in Copenhagen or London.”

The newest feature within Nedap’s !D Cloud platform, patent-pending Virtual Shielding, allows store staff to easily read RFID tags by using RFID handheld devices and automatically determine the exact location within a store of RFID tags in an accurate way. This smart allocation technology solves the problem of reading RFID tags through walls and eliminates the need for physical shielding by equipping stock rooms with aluminum foil or RFID blocking paints.

Samsøe & Samsøe’s newly opened flagship store in Copenhagen is designed according to a minimalistic store concept. Nedap’s Virtual Shielding functionality determines which items are located on the store floor and which items are kept in the stock room,” said Nimand.


In addition to RFID for stock management, Samsøe & Samsøe store entrances are equipped with Nedap iD Top RFID-based overhead EAS systems. All Samsøe & Samsøe items are RFID tagged at the source of production. 

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